5 Compelling Reasons to Choose Salesforce Managed Services


In the dynamic landscape of US higher education, institutions are constantly seeking innovative ways to enhance student engagement and streamline administrative processes. At the heart of this quest is the adoption of comprehensive CRM systems, with Salesforce leading the charge. Salesforce Education Cloud emerges as a pivotal tool, designed to support students and connect them with essential services in real time, thus enriching their educational journey. However, the sophistication of Salesforce’s offerings necessitates specialized management to fully realize its benefits. This is where Salesforce Managed Services come into play, offering a blend of expertise, efficiency, and innovation tailored to the unique needs of higher education. Let’s delve into five compelling reasons why IT decision-makers in higher education should consider Salesforce Managed Services as a strategic ally in their mission to elevate institutional performance and student success.

1. Expertise and Specialization

The realm of Salesforce products, particularly the Salesforce Education Cloud, offers unparalleled opportunities to support and connect students across their education journey. This platform is not just a CRM; it’s a comprehensive solution designed to create a unified student experience, offering real-time access to academic resources, support services, and a connected community. However, tapping into the full potential of these tools requires specialized expertise that goes beyond general CRM knowledge.

Managed Salesforce Services bridge this expertise gap. They bring to the table a team of professionals who not only understand the technicalities of Salesforce products but are also deeply versed in the specific challenges and opportunities within higher education. These experts can customize and optimize the Salesforce Education Cloud to meet the precise needs of institutions, ensuring that students receive a seamless and engaging education experience.

The Need for Specialized Skills: The intricate features and capabilities of Salesforce Education Cloud necessitate a level of specialization that is scarce in the broader job market. According to recent industry trends, a significant number of higher education institutions report difficulties in sourcing staff with the necessary Salesforce skills. This scarcity can lead to suboptimal use of the CRM system, hindering the institution’s ability to effectively engage and support its student body.

Bridging the Gap with Managed Services: Salesforce Managed Services address this challenge head-on by providing access to experts who are not only proficient in Salesforce products but also have a deep understanding of the education sector’s needs. This expertise ensures that Salesforce Education Cloud is leveraged to its fullest capacity, enabling institutions to offer a comprehensive and connected student experience.

2. Cost Efficiency

Adopting Salesforce Education Cloud represents a significant investment for higher education institutions, one that extends beyond the initial implementation. The ongoing customization, management, and optimization of Salesforce solutions necessitate a dedicated team of specialists — a requirement that can quickly escalate operational costs.

The Financial Advantage of Managed Services: Salesforce Managed Services present a cost-effective alternative. By outsourcing the management of Salesforce Education Cloud, institutions can transform fixed labor costs into variable costs that scale with their needs. This flexibility allows for more efficient budget allocation, directing funds toward initiatives that directly enhance the student experience and educational outcomes.

Statistics on Cost Savings: Institutions that have embraced Salesforce Managed Services report an average cost reduction of 20% in CRM operational expenses. This saving stems from eliminating the need for an in-house team of Salesforce specialists, reducing the risks associated with system downtime, and improving the overall efficiency of CRM-related activities.

Managed services not only optimize financial resources but also ensure that the Salesforce Education Cloud is running smoothly, securely, and in alignment with the institution’s goals. This approach allows higher education leaders to focus on strategic decisions without being bogged down by the complexities of CRM system management.

3. Enhanced Security and Compliance

In the digital era, the security of student information and compliance with educational standards are paramount for higher education institutions. Salesforce Education Cloud offers robust tools to protect data and ensure compliance, but the complexity of these systems requires ongoing attention and expertise.

Security Measures with Managed Services: Salesforce Managed Services play a crucial role in maintaining the security of the Salesforce Education Cloud. These services employ advanced security protocols and regular system audits to protect against cyber threats. Managed service providers are equipped with the latest security knowledge and tools to safeguard sensitive student information effectively.

Compliance and Regulatory Standards: Compliance with educational regulations is another critical aspect managed services address. They ensure that the Salesforce Education Cloud is not only up-to-date with the latest compliance standards but also prepared for future regulatory changes. This proactive approach minimizes the risk of non-compliance penalties and ensures that institutions maintain their reputations.

Industry Trends in Security and Compliance: Recent trends indicate a growing concern among higher education institutions regarding data breaches and compliance issues. Institutions leveraging Salesforce Managed Services have reported a significant decrease in security incidents, highlighting the effectiveness of professional management in mitigating risks.

By prioritizing security and compliance, Salesforce Managed Services provide peace of mind for institutions, allowing them to focus on delivering quality education rather than worrying about data breaches or regulatory fines.

4. Continuous Innovation and Scalability

The field of higher education is continuously evolving, with new challenges and opportunities emerging at a rapid pace. To remain competitive, institutions must adapt quickly, a process that Salesforce Education Cloud can facilitate through its scalable and innovative platform.

The Role of Managed Services in Innovation: Salesforce Managed Services contribute to this adaptability by ensuring that the Salesforce Education Cloud is always at the forefront of technological advancements. These services enable institutions to implement new features and integrations as they become available, ensuring that the CRM system evolves in tandem with the institution’s needs.

Scalability for Growing Needs: As institutions grow and their needs change, the scalability offered by Salesforce Education Cloud becomes increasingly important. Managed services allow for the seamless scaling of CRM capabilities, whether it’s expanding student services, integrating new communication channels, or enhancing data analytics.

Trends in Educational Technology Adoption: The adoption of new technologies in education is accelerating, with Salesforce Education Cloud playing a pivotal role in this transformation. Institutions that partner with Salesforce Managed Services are better positioned to leverage these technologies, resulting in improved student engagement and academic success.

Managed services not only drive innovation and scalability but also ensure that institutions can quickly respond to the ever-changing landscape of higher education.

5. Focused Institutional Growth

The ultimate goal of higher education institutions is to provide exceptional educational experiences and outcomes. Salesforce Education Cloud is a powerful tool in achieving this goal, but it requires dedicated management to fully realize its potential.

Enabling Strategic Focus with Managed Services: Salesforce Managed Services allow institutions to offload the technical complexities of managing the Salesforce Education Cloud. This shift enables leadership and staff to focus on strategic initiatives that drive institutional growth and enhance student success.

Impact on Institutional Growth: Institutions that utilize managed services report higher rates of student retention and satisfaction. This success is attributed to the improved efficiency and effectiveness of their CRM strategies, facilitated by the expert management of their Salesforce systems.

By partnering with Salesforce Managed Services, institutions can concentrate on their core mission, secure in the knowledge that their CRM system is optimized, secure, and aligned with their growth objectives.


Salesforce Managed Services offer a compelling solution for higher education institutions looking to maximize the benefits of Salesforce Education Cloud. Through expertise and specialization, cost efficiency, enhanced security and compliance, continuous innovation and scalability, and a focus on institutional growth, these services empower institutions to achieve their educational and operational goals. As the landscape of higher education continues to evolve, the strategic importance of Salesforce Managed Services cannot be overstated. IT decision-makers in the higher education sector are encouraged to consider how these services can transform their institutions, driving success in an increasingly competitive environment.

As we navigate the complexities and opportunities of leveraging Salesforce Education Cloud in the higher education sector, the choice of a managed service provider becomes paramount. Sanguine Informatics stands out as a beacon of expertise and reliability in this domain. Trusted by numerous higher-ed institutions across the United States, Sanguine Informatics offers Salesforce Managed Services that are not just solutions but strategic partnerships aimed at fostering educational excellence and institutional growth. Our team of seasoned experts specializes in customizing Salesforce to meet the unique needs of each institution, ensuring that your CRM system enhances student engagement, supports educational outcomes, and streamlines operations. Whether you’re looking to optimize the Salesforce Education Cloud, enhance security and compliance, or drive innovation and scalability, Sanguine Informatics is your trusted partner. Take the first step towards transforming your institution with Salesforce Managed Services that are proven, professional, and personalized. Let’s embark on this journey together, unlocking new possibilities and achieving shared success. Contact Sanguine Informatics today and discover how we can help elevate your institution to new heights.



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